What should a customer payment reminder include?

A customer payment reminder should include invoice details and due dates because these elements provide necessary and actionable information that prompts the customer to fulfill their payment obligation. The invoice details, such as the amount due, invoice number, and any reference numbers, help the customer identify the specific transaction they are being reminded about. Including the due dates is crucial, as it emphasizes the urgency of the payment and the timeframe in which it is expected. This combination ensures that the customer has a clear understanding of what they owe and when it is due, fostering timely payment and reducing the risk of late fees or disruptions in service.

On the other hand, including only payment options would not give the customer the context needed for their payment, such as what they are paying for or when it is due. Product descriptions may not be necessary in a reminder, as customers typically already know what they are being billed for, and adding historical sales data would complicate the reminder without addressing the immediate need for payment. These other elements might be useful in other contexts but are not as relevant in a straightforward payment reminder.