In business-to-consumer (B2C) organizations, what is the primary method of payment?

The primary method of payment in business-to-consumer (B2C) organizations is credit cards. Credit cards are favored by many consumers for several reasons: they provide convenience, allow for delayed payment, and often offer rewards or benefits such as points or cash back. Moreover, the acceptance of credit cards has become widespread and is often integrated into various online and physical point-of-sale systems, making transactions seamless and efficient for consumers.

In contrast, while cash remains a viable payment method, especially for in-person transactions, it is less common in online shopping and large purchases where credit options are preferred. Checks are becoming increasingly rare as a payment method due to the rise of digital alternatives, and bank transfers, while secure, are typically slower and less convenient for everyday purchases compared to using credit cards. Thus, in the context of B2C transactions, credit cards undeniably lead as the primary choice for payment, streamlining the purchasing process and enhancing consumer experience.